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Showing posts from April, 2025

How Memes Are Rewriting Kenya’s Branding Playbook

  Memes. You laugh at them, you share them, and sometimes—if you’re a marketer—you realize they just did more for your brand in 5 seconds than that last 5-figure billboard campaign on Waiyaki Way. But why are memes winning in the digital streets, especially in Kenya’s hyper-social, Gen Z–fueled online scene? And how are local brands like Asap Insurance using platforms like MemeyAI to connect with younger audiences and drive real business value? Let’s unpack this using the lens of meme marketing and the psychological rocket fuel known as bandwagon cues. Meme Marketing in Kenya: A Digital Shift Memes are no longer just silly distractions—they’re cultural currency. From KOT (Kenyans on Twitter) to TikTok to Instagram Reels, memes dominate the discourse. And in marketing? They’re gold. Why? They capture attention in 1–2 seconds. They trigger emotion—especially humor. They feel native to social platforms. They’re born to go viral. Brands in Kenya are starting to take note. Asap Ins...

Meme Culture Meets Brand Strategy: The Rise of Memetic Marketing

  Meme Culture Meets Brand Strategy: The Rise of Memetic Marketing MemeyAI.com Memes are no longer just punchlines on Twitter or inside jokes shared in group chats. Today’s digital ecosystem, memes have become a powerful language of the internet— a currency of communication, emotion, and influence . What started as a subcultural form of digital humor has evolved into a mainstream method of storytelling, brand engagement, and even political discourse. This cultural shift gave birth to a new frontier: memetic marketing. In this Mind piece , we’ll explore how brands are no longer just riding the meme wave—they’re driving it. You’ll learn how meme culture intersects with brand strategy, why it works, and how businesses are turning memes into marketing gold. We’ll also introduce you to MemeyAI , your future-proof sidekick for creating scroll-stopping memes at scale. What Is Memetic Marketing? Memetic marketing is the strategic use of internet memes to promote a brand, product, or mess...