Memes. You laugh at them, you share them, and sometimes—if you’re a marketer—you realize they just did more for your brand in 5 seconds than that last 5-figure billboard campaign on Waiyaki Way. But why are memes winning in the digital streets, especially in Kenya’s hyper-social, Gen Z–fueled online scene? And how are local brands like Asap Insurance using platforms like MemeyAI to connect with younger audiences and drive real business value? Let’s unpack this using the lens of meme marketing and the psychological rocket fuel known as bandwagon cues. Meme Marketing in Kenya: A Digital Shift Memes are no longer just silly distractions—they’re cultural currency. From KOT (Kenyans on Twitter) to TikTok to Instagram Reels, memes dominate the discourse. And in marketing? They’re gold. Why? They capture attention in 1–2 seconds. They trigger emotion—especially humor. They feel native to social platforms. They’re born to go viral. Brands in Kenya are starting to take note. Asap Ins...